The concept is simple; this is an event that caters to market needs, built for content and communications strategists with the aim of making marketing interesting and impactful. If you care about making content better for your audience, your customers and your organization, then you’re in the right place.
We are not going to bore with inane stuff you already know or could read somewhere, this is THE bootcamp for all things content and communications that will make you simply one heck of a content strategist!
Asia (Virtual)
April 27 - 29, 2021
Influence 360 brings about the top communicators, content strategists, developers, creators and creative minds from around the world together to discuss, share and impart ways to make your content and communications impactful and influential!
9:25 am to 9:30 am
In a world of overwhelming content density, sometimes even being “great” is not enough. After you’ve followed all the rules and best practices, how do you stand out? You need momentum. We need to build another path to build momentum for our ideas, careers, and businesses. Author and eminent marketer...
There are common reasons and mistakes that render your content calendar useless, here are the ways to avoid them and a template that shows you how to build a content calendar.
Humanising your content needs to be at the forefront of your influence and content strategy.
11:00 am to 11:15 pm
How do you write about something that won’t be read? Furnish your content strategy with an audio experience and learn to make podcasts, music, and narrated stories as part of your content plan.
Psychology is the shortcut to effective content that achieves whatever goals you set, improve user experience, and make long-lasting impact. And it’s as simple as adhering to 5 principles.
Hear from a master creator how they carved out a piece of the world with their unique take on creating content that people just can’t get enough of.
1:00 pm to 2:00 pm
Say no to content fake news, this is a low down on advice and suggestions going outdated and irrelevant, how to interpret what’s happening right now, and what you should be doing in response.
Let’s be honest – it’s simply impossible to produce an endless stream of brand-new content every single day, especially given time and resource constraints. That’s why you need to prioritise content that doesn’t go out of date learn to repurpose existing content into another format or for another platform.
3:00 pm to 3:15 pm
Generate hundreds of content ideas quickly and easily.
At the end of the day, you want to know that the content you put out has made a change in the world, in form of convincing a customer to make a purchase or to convert someone from a non-believer to a believer.
Customers increasingly expect the content they interact with to provide them with meaningful information relating to the social issues and trends they care about. Realising the value of purpose of this type of content and your intent will help avoid massive faux pas.
5:15 pm
9:25 am to 9:30 am
It has been a tumultuous year with many ups and downs, as well as unexpected challenges that required rapid solutions as well as culture and behaviour shifts that called for an overhaul of established practices. Hear from a fellow marketer who’s seen it, done it, and came out on top...
Find and secure valuable partnerships with other content creators and distributors, use customers-generated content to create buzz, and mobilise your brand leaders, sale and communication departments to create new distribution channels.
11:05 am to 11:20 am
You cannot rise above the noise when your emails, your white paper, your ads, your videos and everything you throw into your content bucket are largely ignored, and usually the biggest problem is that your copy sucks. Here is a copywriting workshop to change the way you go about this...
It’s all well and good to fight for clout amongst customers, but if the people you work with don’t see the value, your hard work will never get the exposure it deserves. Strengthen the role of content within your structure and work better with different internal stakeholders.
1:00 pm to 2:00 pm
Build a content system for all intents for the bootstrapped marketer.
How do you know and choose the right time and the right platform to let your creative content into the wild?
3:00 pm to 3:20 pm
As we find ourselves in polarizing situations increasingly often, you need to walk that fine line, find the best way to be true to your beliefs while not alienating any of your fan base.
To be a persuasive communicator—prompting people to do what you want them to—you need to know the decision-making shortcuts all humans have. And you need to know how to use them to your advantage.
Rethink influencer marketing and why developing strategies around KOLs with enormous audiences could be that one campaign that can fail your business.
5:30 pm
9:25 am to 9:30 am
Strategic email CTAs and realigning SEO optimization goals in an age of zero-click.
All about personalisation, and finding what makes each unique customer tick.
11:05 am to 11:20 am
Any of your efforts will be pointless if you don’t know what your audience thinks and therefore wants to hear. Leverage sentiment and KOL monitoring, AI and big data analytics to understand your customers and drive the conversation.
The customer journey now consists of thousands of moments and tiny interactions: when they visit websites, social media, apps, or do a web search. Capturing their attention and implanting yourself into their subconscious is paramount now more than ever.
1:00 pm to 2:00 pm
Let AI do the leg work for you. Explore ways you can incorporate AI copies, AI customer interactions, AI customer insights, AI content curation, and other forms of automation to save time and effort.
As the fastest-growing business functions, it seems logical to want an in-house team, but is it truly right for your organisation at this moment? Are there hidden risks and costs? And is outsourcing the only alternative?
3:00 pm to 3:15 pm
Find out whether your content is truly effective by figuring out the measurement techniques that fit your overall organisational goals, and the tools that can help you.
How to do more with less and make sure that your investments in technology are making the maximum return (monetarily and otherwise).
Revamp your digital transformation game plan to reflect both the change in customer journey as well as how your business operates internally, keeping in mind a true transformation is a culture shift.
5:25 pm to 5:30 pm
Sponsorship
Tel: +852 2695 6602
General enquiries and speaker opportunities
Tel: +852 2695 6602
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