Becky Yeung is currently the Regional Head of Brand Partnerships at Warner Music Asia. Helping drive collaborations between brands and music in more creative, strategic and authentic ways.
Becky is California born, London raised and of Hong Kong origin, with a love for languages (of which she speaks six) and learning about new cultures, which has brought her around the world through various marketing and communication roles.
She has worked in over 7 cities worldwide and spent the best part of the last 10 years in advertising in London and Hong Kong prior to moving over to Warner Music just under 3 years ago, to help set up the Brand Partnership department for Asia.
In her previous role at BBDO, she led the APAC account for one of the world’s largest FMCGs -Mars/Wrigley, looking after 16 brands in their portfolio.