Cecilia began her career in PR with Edelman and pivoted to Digital Marketing after five years of working with Fortune 500 companies to deliver successful regional and local PR campaigns in the Technology and Financial sector including Symantec, AMD, Hootsuite, Fuji Xerox, Toyota and more. She them joined Epsilon where she learned the ropes of digital marketing and the ecosystem, delivering marketing automation and CRM campaign solutions for regional clients including PayPal APAC, Sony Mobile and Direct Asia. Currently Cecilia is with Johnson & Johnson Consumer Health leading HCP Omnichannel strategy and Content Excellence for APAC. She believes content strategy and influencer marketing are key omnichannel enablers in building strong brand equity and brand relevance to the consumers and healthcare professionals. When she’s not typing away on her laptop, she’s learning how to play the right chords on the piano and is learning to speak in a new language (she is able to converse quite fluently in four languages today).