Originally from Toronto, Claudia is the Head of Marketing and Communications of Classified Group, one of Hong Kong’s long-standing restaurant groups. Spearheading the marketing strategy for 3 brands inclusive of 7 cafes, 1 bakery, and 1 restaurant and bar, she oversees its loyalty, influencer, PR, events and partnership programs. She has over 5 years of experience specializing in social media and digital marketing.
Prior to joining Classified Group, Claudia managed Marriott International Asia Pacific’s social media strategy, focusing on Marriott Bonvoy, the hospitality group’s loyalty program. She has led high-caliber social media campaigns, including Maroon 5 Asia Tour activation, Singapore F1 social media campaign, and Mr. Men and Little Miss Asia Pacific collaboration. She also contributed to Marriott International’s globally led digital content team as a content producer, activating worldwide events.