Freeman currently leads the Marketing effort for Otter Products in Asia Pacific. His role involves overseeing the region’s digital and channel marketing, social media, e-commerce, content, creative & design, research & analysis for OtterBox, LifeProof and ROXFIT brands.
His career began in the late 90s in CRM/database marketing and data analytics across various Australian retail banks in Melbourne and Sydney before taking on work at APAC capacity in online and e-marketing at Cisco and Expedia. He then spent the next 10 years of working in Taipei, Beijing, Shanghai and Shenzhen where he spent a few years at creative agencies such Wieden+Kennedy, DDB and R/GA and worked on brands such as BeatsByDre, Nike, Audi, Tiffany & Co and Levi’s etcmainly focussing on digital/interactive productions and stratgeis. He became the CMO of a Brandlab in 2016, mainly focusing on providing marketing and creative leadership for brands wanting to enter China’s e-commerce.