Gauri has been at the forefront of the Global B2B content marketing revolution.
For her, being a content strategist means bringing people, processes, ideas and data together to effectively create and continuously optimize content. Since the nature of ‘effective’ changes from week to week, it is the role of the content strategist to make sure that the content itself and the processes that create it, are ready to adapt.
At JLL, she has led the evolution of content marketing from being just Brand-led to now also being Demand-led, through the development and execution of multichannel, insight-driven, always-on digital content marketing.
Prior to joining JLL, she was at EY and Microsoft.
Gauri has an MBA from Hong Kong University and is based in Singapore.