Jennifer Wright leads the Regional Content Studio at HSBC covering the ASP markets based out of Hong Kong.
A keen advocate of the content design principle and ensuring that user needs are at the heart of content development and delivery, Jennifer’s career in content and digital has spanned several roles across the UK, Australia, the GCC region and now Asia Pacific.
Before HSBC Jennifer was Head of Content at UX agency RBBi Middle East where she built the content team from the ground up, servicing clients across financial, travel, retail and healthcare sectors and pioneering content strategy as a discipline across the GCC. Prior to joining RBBi, she held roles as Digital Transformation and CX Lead at Majid Al Futtaim, Content Strategy and Digital Editor Lead at Deloitte and Digital Content Marketing Lead for Priory Group.
Jennifer also sits on the Women in Business Committee for the British Chamber of Commerce in Hong Kong.