Joseph Jones is Managing Editor, Branded Content at The Economist Group (TEG). He leads all branded content programmes for TEG in Asia-Pacific, where his clients include the Japan Cabinet Office, Hong Kong Information Services Department, HSBC, Huawei, Hyundai, Malaysia Investment Development Authority, Singapore Airlines, Twitter and WhatsApp.
Prior to joining The Economist Group, Joseph was Head of Content at Exness, a retail forex broker, where he headed the global content and social team. Before this, Joseph was Director, Content Strategy at John Brown Novus, a Dentsu agency. Joseph’s writing has appeared in China Daily, CNN Go, FHM, Huffington Post and Oxford University Press.
Joseph holds a Bachelor of Arts degree in International Politics from the University of Leeds. Originally from Manchester, he lives in Singapore, and enjoys cooking, reading history, travel and football.