Kristine brings 18 years of experience in the FMCG marketing industry, and has held multiple leadership roles including Global Brand Director for Lifebuoy, the world’s no.1 hygiene soap. She is a strong advocate of purpose-led brands, having brought to life the global hygiene school program on digital, and scaled-up the Philippines nutrition program to reach 5x more under-nourished children with a >50% success rate. On top of her day job, Kristine is also the industry lead for the government-wide Zero Hunger Task Force, focused on ending malnutrition across the Philippines.
Aside from her contributions towards advocacy, she is a game-changing marketer, having doubled the business across both Global Lifebuoy and Philippines Foods. She is the recipient of the Silver Cannes Lion and Gold Effies for Film in 2012 for her Lifebuoy advocacy video, and recently the Tambuli Award for Purpose Films, two years in a row. In her spare time, Kristine loves to travel, eat and post mouth-watering food images on Instagram.