Melvin Chng is the Area Director for Hong Kong at Meltwater. With over 10+ years of experience in Software-as-a-Service (SaaS), he is responsible for developing and executing the market strategy across one of Meltwater’s fastest-growing areas. Heavily invested in customer expansion, Melvin has led a successful career in Meltwater’s Singapore, Hong Kong, and Beijing offices. As the main point person for global companies in Greater China, he advises leading companies on data tracking, social analytics, and competitive intelligence.