Narayan Keshavan is the Head of Digital Analytics in the Customer Sentiment organisation within Dell Digital. He leads a team that collaborates with the product, marketing, eCommerce and design teams across geographies to continually enhance the user experience on and through analytics backed insights and experimentation.

He is a marketing and analytics leader with over 14 years of experience spanning eCommerce, Telecom and Insurance sectors. He has led teams working on conversion rate optimisation, A/B testing, campaign analysis, search engine optimisation, social media listening and marketing analytics. He is passionate about driving business success with a robust understanding of consumer behavior at its foundation.