Narayan Keshavan is the Head of Digital Analytics in the Customer Sentiment organisation within Dell Digital. He leads a team that collaborates with the product, marketing, eCommerce and design teams across geographies to continually enhance the user experience on Dell.com and DellTechnologies.com through analytics backed insights and experimentation.

He is a marketing and analytics leader with over 14 years of experience spanning eCommerce, Telecom and Insurance sectors. He has led teams working on conversion rate optimisation, A/B testing, campaign analysis, search engine optimisation, social media listening and marketing analytics. He is passionate about driving business success with a robust understanding of consumer behavior at its foundation.