Puneet Pal Singh is Head of Communications for Asia-Pacific, Japan and Greater China at Cisco. As a strategic communications adviser to C-suite executives, he oversees overall corporate communications, crisis management, content creation, and public and media relations campaigns. He leads Cisco’s Thought Leadership across the region and is responsible for conceptualizing and delivering data and research-driven campaigns aligned with business priorities to drive perception change and establish Cisco as an industry leader in key segments. Puneet has more than 10 years of experience in the media and communications field. A former journalist, Puneet previously worked with BBC News as a Business Reporter and with ESPN Star Sports as a TV Host.