Winifred Cheung is a Hong Kong-based creative who always loves to step out of her comfort zone.
She majored in Psychology and minored in Journalism and Gender studies, and she loves to cover a broad spectrum of topics in her writing. Her favorite topic is diversity and inclusion.
Her vast interests led to her joining the 4As agency Saatchi and Saatchi and later a global digital agency We Are Social. Currently, she’s working at one of the most well-known Hong Kong agency and media company 100Most.
Her broad experiences in copywriting at these organisations helped propel her creativity, where she has successfully spearheaded brand-messaging campaigns for different clients such as HSBC Life, Campbell’s, ZA Bank, ANESSA and JobsDB, and many others.
Her current role is Senior Copywriter for French Rotational, a creative agency under 100Most group. It’s such a passion of hers that even in her spare time, she would keep brainstorming, creating, and writing for leisure.